Why Good Service Alone is NOT Enough To Keep Them Coming Back For More!
Have you ever walked out of a business and thought to yourself
I am never going to back to that place EVER again in my entire life!
Every year in Australia, business invests several billion dollars into advertising and marketing. The goals vary and may range from branding through to simply promoting a particular product or service and or why they should seek that product or service from their business. The motivations of course are genuinely aimed at ultimately improving the bottom line performance of their business.
In the majority of cases, this money has to be spent again next year in an effort to maintain or grow the branding or enquiry level for products and services. This it seems at one level like the definition of insanity… doing the same thing over and over and expecting a different result.
Generating loyalty when we live in an age that might suggest that loyalty does not exist requires some major shifts in our thinking. Genuinely building relationships is hard work and unless we truly understand the cost implications of not doing so… nothing will change! For example, in looking after the client many businesses endeavour to provide great service in order to encourage the client to return. Research indicates that if they were merely “satisfied” with the outcome then just over 70% of them will still “shop with you” next time they are in the market for a similar product or service! That’s risky business!
If you are interested in exploring some proven and very practical thinking on what you can do to generate customer loyalty please contact the contact the office of Bruce Sullivan to discuss how we can help you 1800 85 86 87 or send an email to email@example.com
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